Overview
Minutes matter. Bring to make our life easier and It exists to deliver thousands of daily products to any place we wish, day and night, within minutes! With its ever-expanding product range, it is always beside the users.
Problem Statement
For this project, conducting user research, knowing the business goals, and understanding the users' needs were key in helping Bring achieve their goals. I researched the existing procedures in car buying processes and tried to find patterns in the behavior of users. I focused on designing processes that are as seamless and fast as possible for our car ready at the door in 30 minutes.
Design Process
Discovery Phase
1. Netnography
Using data from review previous research findings to gain a broad understanding of the field. I researched the content of what users are researching and what problems they have when buying a car online. The most common of these are as follows:
​
-
2. Qualitative Research
I interviewed 4 users on video calls to understand the behaviors and challenges when they decide to purchase a new car. A few sample tasks are listed below.
-
How did you decide to buy a new car?
-
Did you buy your car online or from the dealer?
-
Did you add additional features when buying a new car?
-
What colors do you prefer when buying a new vehicle?
-
What were your favorite and least favorite experiences when buying a new car?
-
What do you pay attention to when taking delivery of your car?
3. Quantitative Research
I did an online survey using Google Forms to collect data from the target audience to get information and to observe any pattern that they may want. A total of 8 people responded in this section, the results of this survey are:
Key Insights
-
Respondents use different payment options when purchasing cars. When there is a balance limit, they use different payment options together.
-
Respondents prefer standard packages more when purchasing cars. They also tend to pick up standard colors like white and gray.
-
The majority of consent prefer to make their traffic insurance transactions through the dealer. There is a tendency to have automobile insurance when buying a new car.
-
Among the favorite experiences of the trauma, there is the rapid progression of the processes. Giving power of attorney to the dealers and not getting bogged down in the processes are among the most popular experiences. The most disliked experience is that the vehicle is not in stock and the price increase until the stock arrives.
Treasure Phase
1. Affinity Map
Using data from review previous research findings to gain a broad understanding of the field.
2. Persona
As a result of the research and the data, I've gathered from them, I have come up with the persona of potential​
Design Phase
1. Sketch
2. UI Design
Considering factors such as brand, model, gear type, and color, there are tens of thousands of different SKUs. For this reason, I built the business model through dealers. Thus, there will be less problems in processes such as stock management and supply and demand.
